Data - unique features

B2B Continuum data includes proprietary elements to help you target your media spend

Job Function

This derivative field contains a primary keyword most descriptive of a contact’s function (where available).


Buyer Radius

Algorithmically modeled from sampled buying committee structures. Solution Publishing surveys thousands of industry contacts to determine their involvement and “distance to purchase” for topics within each department. This data is then used to model Buyer Radius factors for all contacts within B2B Continuum. The result gives you a strong lever to target digital ad spend only to those involved in purchases. Combined with Intent signals, Buyer Radius gives you access actual contacts responsible for buying products within surging topics.

Buyer Radius factors use a 1-5 scale representing distance to buying decisions for that person’s department. Smaller factors (1 vs 0) mean more buying authority.