Data – Origins and Processes
Where does our data come from and how is it enhanced?
The B2B Continuum master database is sourced from several 1st party contributors consisting primarily of online publishers, content platforms, email service providers and adtech partners. We process this data monthly then enhance it with 3rd party company level intent signals.
This Masterfile is then processed into vertical domain subfiles. We then add additional proprietary internal processing to generate JobFunction keywords and Buyer Radius metrics.
All records are then onboarded to LiveRamp. Only verified onboarded records are retained.
Email addresses are scanned for validity and catch-all accounts.
Phone #s are statistically verified by call center to maximize accuracy.
