B2B Continuum

The Critical Resource to Find Display Audiences that Respond
Solution Publishing is a first party publisher of vertical B2B email newsletters. Our reader acquisition and qualification process start with our B2B Continuum database. Each month, we build an updated contact file of 160+ million contacts who appeared within the US email stream in the last 120 days. We then cross reference and augment that data to produce full contact records. High-value prospects are then verified by LinkedIn lookup. The all emails are then scrubbed for unknown, undeliverable, and risky addresses. Lastly the entire file is emailed once per quarter to verify deliverability and record engagement. All email addresses are at business domains. All personal domains have been suppressed.
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The resulting Masterfile is then used by our publishing, ops and lead generation teams to source target records for monthly production. All email and call center engagements and outcomes are tracked and recorded. The result is a highly accurate and deliverable email file, with many verified phone numbers including direct dials.

B2B Continuum provides our B2B Display+ clients a deep pool of audiences to select and drill into. Add Bombora intent data signals and this is the only resource you need to deploy successful programmatic campaigns because these are real professionals, verified and validated; not just cookie pools or bid stream scrapes.